About

Ted Kolota Bio

Ted Kolota is a marketing and communications executive with an expertise in bringing marketing strategy to life.  His career has spanned both agency and client sides with significant experience in healthcare, technology, and telecommunications.

Ted developed his interest in marketing while in graduate school at Fairfield University where he received his Masters degree in Corporate and Political Communication.  There he learned at the feet Sam Walter, a well known agency executive who developed many well known ad campaigns for J. Walter Thompson.

His agency career was spent at three global firms: Grey Advertising, NW Ayer and Foote, Cone & Belding.  He began as a media planner and rose through the ranks to Vice President, Management Director. Along the way Ted gained experience by solving marketing problems for many Fortune 500 firms including, AT&T, Hewlett Packard, Avon, Nestle, Asea Brown Boveri and Aramark.  He also led a group specializing in healthcare communications at FCB.

Ted’s healthcare background led him to health insurer Blue Cross Blue Shield of Massachusetts where, as Senior Director of Market Communications, he accelerated the company’s growth in managed care membership. He attracted younger audiences with advertising and direct marketing messages focused on the benefits of BCBS investments in emerging technologies to aid in healthcare delivery.  As AVP Marketing at Tufts Health Plan, Ted led the marketing department while doubling membership to 1.2 million over three years.

Over the past several years, Ted has been involved with three startup companies.  His most recent was an economic development project created at Tufts University to help preserve farmland in New England by improving the profitability of family farm operations.  Working with Tufts University, Ted built the Azuluna® brand; a company with wholesale and retail distribution in three states.

Ted hails from upstate New York, but has spent his career in New York City, Philadelphia and Boston. He currently lives with his wife and two children in Westborough, MA.  He enjoys golf and skiing, good food, gardening and new media.

  1. April 26, 2012 at 1:54 pm

    Relly great write-up.

    • May 30, 2012 at 2:00 am

      This is the way it works? Not so fast! Who pays the insurance company’s employees? Why doesn’t BlueCross/BlueShield pay taxes? How does BlueCross afford to spend $2.3 million on lobbying? My money goes to help my neigbors? Not so! Only a portion goes to helping my neighbors, and another portion goes to paying salaries and lobbyists.

  2. seo
    April 23, 2012 at 6:37 pm

    I do not even know how I ended up here, but I thought this post was great. I do not know who you are but certainly you’re going to a famous blogger if you aren’t already 😉 Cheers!

  3. April 18, 2012 at 9:58 am

    Go to WordPress.com – lots of good advice and you can set up your own blog for free.

  4. March 14, 2012 at 9:42 pm

    An extremely exciting theory. Have you got more reasons? Focus on, it’ll be a fantastic blog site later on

  5. James
    March 8, 2012 at 7:27 pm

    Sharp website, Ted!

    • March 9, 2012 at 5:21 am

      Thanks James. Come back any time.
      Ted

      • May 30, 2012 at 5:20 am

        what’s funny if you would rather have social health care. insurance companies would only get fatter, richer, and have more obscene profits. Who do you think is helping write the legislation? lol, don’t be stupid man, big companies are here to stay and thats how it is.

  6. March 3, 2012 at 12:05 am

    I admire the helpful facts you offer inside your articles. I will bookmark your weblog and also have my children verify up here often. I’m really certain they’ll learn a lot of new things proper here than anybody else!

  1. September 8, 2014 at 5:38 am

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